
You know how several years ago, every show that wanted to be popular had a lunchbox? It seems that this extends to more things now, particularly video games. If you want your show, book, singer, or other random thing to be popular, make a video game about it. Or a movie, but movies have been around forever.
Videogames are the ‘new’ lunchbox.
Thus a category in this blog is born. Whenever something seemingly unnecessary comes about as a marketing ploy to increase popularity and mindshare of a certain property, I will label it as a lunchbox tactic. Toys are normal spawn of media presentations, so those will generally be omitted unless it’s something outstanding.
50 Cent: Bulletproof? Lunchbox.
Viva Pinata? Lunchbox (though they did plan it from the beginning as a multiplatform entertainment product, so it’s a lesser offense.)
The 7 million SpongeBob Squarepants games? Massive spongy Lunchbox.
Now, lunchboxes aren’t all bad. I had a Ninja Turtle lunchbox that was blue and had awesome artwork on it (found a picture of it!). I was heartbroken when the fat kid ‘accidentally’ sat on it and broke it. Some marketing byproducts (the metaphoric lunchbox) can be quite good as well. Pirates of the Caribbean was pretty good (and I bet the ride at Disney got a lot more popular), some TV/Movie/Anime/Book based video games suprise us and are very good. Stil, the see-saw is much heavier on the ‘crap’ end, so the lunchboxes that do shine through should be recognized.
So you get the idea. I thought I’d introduce the idea since I may be using the term now and then and will be labeling some articles as such–like my next post.